Earn more from every table
We help independent restaurants increase average spend per guest, without using ads, discounts or increased footfall. Instead behavioural principles are applied to menus and service to optimise guest choices.
Exclusive Services
A paid, data led behavioural audit designed to establish whether there is a genuine opportunity to improve profit per guest.
Using your POS data and menu structure, the audit identifies where unintentional choice design is suppressing spend and outlines the highest-impact opportunities for improvement.
This audit is the starting point for all engagements. If there is no meaningful upside, that will be made clear.
A structured 90 day optimisation programme designed to increase average spend per guest in independently owned casual dining restaurants.
Building on insights from the Choice Design Audit, the programme applies behavioural economics to redesign menus, pricing context, defaults, and service prompts.
The focus is on structural improvements that guide guests toward higher-value choices without pressure, discounts, or reliance on staff upselling.
The programme runs across three focused phases: audit, implementation guidance, and measurement, ensuring changes translate into measurable commercial uplift.
This programme is for owner-operators who are already busy but want their restaurant to work harder financially without compromising the guest experience.
An optional continuation for owners who want to protect and build on the gains made during the Choice Design Programme.
As menus evolve, prices change, and seasons shift, small behavioural issues can quietly reappear. This retainer ensures your menu and ordering environment continue guiding guests toward profitable choices without drift.
Support is advisory, focused, and commercially grounded.
Available only to programme clients.
inCrease profit per guest
A short suitability call to identify where menu and choice design may be quietly costing your restaurant money.
Why crafted choice exists
Most restaurants don’t lose money through bad food or service but through small, unnoticed choices guests make everyday.
We help independent restaurant owners redesign those choices so their business quietly becomes more profitable. Learn more