How we work with Restaurants
Crafted Choice offers a single, structured programme designed to increase average spend per guest in independent casual dining restaurants.
The focus is on redesigning menu and service choices using behavioural economics not marketing, discounts, or operational change.
The crafted choice programme
Crafted Choice works through a single, structured optimisation programme designed to improve profit per guest in independent casual dining restaurants.
Engagements follow a clear sequence, starting with diagnosis, moving into optimisation, and, where appropriate, continuing with ongoing oversight.
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A paid, data led audit designed to establish whether there is a genuine opportunity to improve profit per guest.
Using POS and bill level data, the audit identifies where unintentional menu structure, pricing context, defaults, or service prompts are suppressing spend.
This audit is the starting point for all engagements. If there is no meaningful upside, that will be made clear.
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A structured 90 day optimisation programme focused on increasing average spend per guest through behavioural economics and choice architecture.
Building on the audit findings, we redesign menu structure, pricing context, defaults, and service prompts to make higher value choices easier and more natural for guests without using discounts, promotions, or operational disruption.
The programme runs across three phases: audit, implementation guidance, and measurement, ensuring changes translate into measurable commercial uplift.
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An optional continuation for owners who want to protect and build on the gains made during the Choice Design Programme.
As menus evolve, prices change, and seasons shift, small behavioural frictions can quietly reappear. Ongoing oversight ensures the decision environment continues to guide guests toward profitable choices.
Available only to programme clients.
What to expect
Start With Real Data
We begin by analysing your own POS and bill level data to establish a clear baseline and understand how guests are currently making decisions.
Identify Proft Leaks
Using behavioural economics, we identify where menu structure, pricing context, defaults, or service prompts are unintentionally suppressing spend per guest.
Implement Changes
Recommendations focus on structural changes that are practical to implement prioritising menu design and defaults over staff-dependent upselling or operational overhaul.
Measure, Refine, Lock-In
After implementation, we monitor performance to confirm uplift in average spend per guest and refine changes so improvements persist beyond the engagement.
Enquire About Working With Crafted Choice
Crafted Choice works with independent restaurant owners through a structured, paid optimisation programme focused on increasing profit per guest.
Use the form below to share a few details about your restaurant. We’ll review your enquiry and be in touch shortly.